i made a direct mailer for the movie saw 3d. and it went viral.
free tickets to the premiere
to solve the puzzle, fans used a sterile lancet to prick their finger. once they draw some blood and then wiped it on the embossed surface, a secret code reveled on the page.
find the message:
“bring this to the chinese theater @ 8:00PM
code: x883r3
I'm a Sr. Copywriter and a Storyteller based in Los Angeles.