Saw 3D


We created an interactive direct mailer as an invitation to the SAW premiere. And it went viral amongst the fans.  


To solve the puzzle, fans used a sterile lancet to prick their finger. Once they draw some blood and then wiped it on the embossed surface, a secret code reveled on the page. These codes were free tickets to the premiere.


bring this to The Chinese Theater 8:00PM, 7.7.2017

passcode: X883R3