SAW 7 - Let the game begin

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i made a direct mailer for the movie saw 3d. and it went viral. 

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free tickets to the premiere

to solve the puzzle, fans used a sterile lancet to prick their finger. once they draw some blood and then wiped it on the embossed surface, a secret code reveled on the page.

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find the message:

“bring this to the chinese theater @ 8:00PM

code: x883r3