Mastercard & Capital One
Travel is a big motivation for most people. But there can be lots of barriers: time, money, planning. So we decided to help them with that. Our campaign offered customers an ultimate priceless surprise: a chance to unlock global adventures, and their debit cards were the key. We dropped larger-than-life sized doors around Boston—along with opera singers, martial artists, beefeaters, painters, and other little surprises representing the four destinations—Hong Kong, London, Paris, and Rome. Every swipe of their card was an entry to win.
Executive Creative Director: Ewen Cameron
Creative Director: Gio Maletti
Art Director: Kristy Heilenday
Copywriter: Mustafa Ulker
President / Account Director: Jennifer DaSilva