Insight

Just let BoJack be himself and horse around.

Campaign

I sat down with the show creators to set the tone and concept ideas that introduced BoJack to the world, and I wrote his very first captions. The idea was... Well, you know the idea: Write intoxicated as BoJack would and censor sober. And sometimes, don't even bother with the editing (see my drunk tweet below).

Turns out that when you let a narcissistic movie star run his own social channels, you can transform a Netflix Original into a global hit. And win a Shorty Award.

I lived and breathed BoJack’s anthropomorphic world since day one. It was so much fun, I forgot that I was a human copywriter. Frog you GPT.

From teasing the Kardashians to trying to hang out with Bill Murray we scoured the Internet to create wild BoJack moments.

We created a cutting-edge website for BoJack, which Adweek chose as the best worst website. The website was praised for its unique design, ease of navigation, and tone of neigh. BoJack's site became an inspiration for many washed-up Hollywood characters.

Our social media pages attracted 100K fans in seven days and kept growing like organic shrooms.

Btw, horse shampoo is great for curls.

A Turkish shoe brand sponsored my trip to New York (for real). In exchange, I shared some tweets from the award show while wearing their shoes. I guess you could say I was putting my best hoof forward.

Besides being featured in Adweek of America, I also got featured in Adweek of Turkey: Bigumigu. My mom shared this on her Facebook, and she scored a roaring 444 likes. She got to show what kind of horse-biz his son is in.

ECD: Chris Eyerman

ACD: Spencer Donald

CW: Michelle Gilbert, Will Melton

AD: Jaclyn Yuan, Brian Tzec, Susie Thai

Social Media Manager: Jake Gant, Noah Buck

Producer: Lizzie Ruiz, Rene Aro